Auction Services

Comprehensive Solutions for Maximizing Asset Value and Accelerating Sales

At Rowell Auctions, Inc., we offer a comprehensive suite of auction services tailored to meet the needs of our clients across a range of industries. Our services include property valuation, strategic marketing, and exclusive partnerships designed to maximize asset value and streamline the sale process.


Comprehensive Valuation and Appraisal Services

We provide professional appraisals and valuations for a wide range of personal property assets, including:

  • Equipment and machinery
  • Overland tractor-trailers
  • Construction and farm machinery
  • Process equipment
  • Intellectual property rights
  • Antiques and household contents
  • Vehicles and marine equipment
  • Business inventories

Our valuation services ensure accurate, reliable information to support informed decision-making on any asset.


Real Property Broker Price Opinions & Portfolio Reviews

Informed decisions start with quality information. Rowell Auctions offers detailed Broker Price Opinions and Portfolio Reviews, complete with market forecasting and tailored marketing plans. We provide expert opinions for single assets or entire portfolios, giving our clients the strategic insight needed for optimal asset management.


Strategic Marketing Plans

Our strategic marketing plans rank assets based on their current value, time in inventory, and carrying costs. By analyzing this data, we design customized marketing strategies for financial institutions and client banks. Our team’s expertise in data interpretation results in recommendations and action plans that drive results.


Confidential Client Partnerships

At Rowell Auctions, confidentiality is a cornerstone of our client relationships. We act as a fiduciary partner, safeguarding our clients’ business interests and treating every engagement with the utmost discretion.


Proven Closing Process with 92% Success Rate

Unlike many auction firms, Rowell Auctions takes pride in our proven closing process. With a 92% closure rate—the highest in the industry—our exclusive closing tracking system ensures transactions proceed smoothly from auction day to final closing, providing clients with peace of mind.


Strategic Alliances Through MarkNet

As a founding member of MarkNet Alliance, we have access to a nationwide network of 45 auction companies licensed across 42 states. Whether clients prefer our electronic bidding system or an onsite auction, we have the resources to execute successful auctions anywhere. Rowell team members also contribute as instructors and authors for the National Auctioneers Association and the National Association of Realtors, shaping industry standards and education.


Innovative Marketing Strategies

Rowell Auctions employs sophisticated, results-driven marketing strategies that harness the power of the Internet and social media. Each campaign uses keyword optimization, cross-promotion between print and online media, television, email, and signage. Our state-of-the-art social marketing creates a viral effect, generating sustained interest in each auction event. We provide clients with detailed reports that track campaign effectiveness both in totality and on an asset-by-asset basis.


Specialized Auction Services Across Property Types

Our experienced team has a proven track record across various asset categories, including:

  • Real Estate Owned (REO/OREO)
  • Land and Acreage
  • Single Family and Multi-Family Properties
  • Commercial and Industrial Properties
  • Agricultural Assets

Each property type requires a unique marketing strategy, and our professionals bring an average of over 20 years’ experience to the table. This seasoned expertise provides stability and continuity throughout the entire auction process, ensuring top results for our clients.


Contact us today to learn more about our auction services and how we can help maximize the value of your assets!

Contact Us Today